What does making the world’s most comfortable shoe have to do with saving the world?
Quite a lot apparently, according to Allbirds co-founder and co-CEO, Joey Zwillinger.
Recently I had the chance to sit down with Joey for an episode of Radically Personal, a podcast by Gladly where we talk to leaders of today’s most innovative and inspiring brands about how their brands got their start, and their approach to customer experience.
And it was fascinating and frankly inspiring to learn about the big, audacious idea Joey and his co-founder Tim Brown had when they started Allbirds. According to Joey, the drive to start Allbirds had very little to do with shoes, and a lot to do with changing the world.
For Joey and his co-founder Tim, the journey towards making shoes didn’t start with a deep passion for sneakers, or a studied analysis of the market which revealed an underserved demand for a hip new shoe. Instead, it started with the idea that it was possible to run a business that would actually be good for the environment, and spur real, lasting change in the industry.