Crafting Authentic Customer Experiences, From Retail to Online

Every customer interaction presents an opportunity to cultivate a meaningful relationship, but ensuring authenticity across both digital and physical realms can have its challenges.

In this fireside chat with Chief Retail Officer, Kim Heidt, we uncover how she’s fusing the traditional ethos of customer service with innovation at Tecovas. Drawing from her years of experience at the intersection of retail and digital, Kim will share strategies for building authentic relationships centered around why customers seek assistance, how not to deflect them, staying resilient and dedicated to your team and customers even during unforeseen challenges, and more.