TUMI's Customer Service Team Nurtures Connections with Customers
Hear from TUMI’s Creative Director, Victor Sanz, about how Gladly is helping them design for world-class customer experiences.
Leading luggage and travel accessory brand TUMI is passionate about creating innovative, highly functional products using the very best materials and state-of-the-art components. This relentless focus on performance extends from their product line to their customer service delivery.
Committed to providing world-class support to their customers, TUMI’s motto is, “If a customer asks ‘Can you help?’ the answer is always yes.”
TUMI employs a customer-first approach in all of its marketing efforts, forgoing generalized mass emails in favor of personalized, preference-based outreach. But with a customer service platform that made it difficult for heroes to see a customer’s full journey, transitioning their customer service to this bespoke framework was a challenge.
By upgrading their phone, email, SMS, and chat channels to Gladly’s platform, TUMI's customer service heroes could see each customer’s entire TUMI journey on one screen.
With Gladly, there's no more toggling between screens, no more asking customers to tell their story again, no more duplicate requests across separate channels, and no more endless wait times.
TUMI’s customer service team now has immediate access to past purchases, repair requests, and service center contact history in a single thread, enabling them to better anticipate customer needs.
This improvement in TUMI's customer service has not only reinforced brand loyalty but also provided value-adds that allow TUMI to compete more effectively against e-commerce giants like Amazon.
You might know TUMI best for introducing their soft, stylish, ultra-functional, black-on-black ballistic nylon travel bag seen across streets airports worldwide, but they are known for much more than that.
Customer Support Channels
Phone, Email, SMS, Chat
TUMI is known for their ability to establish lifelong relationships with their customers. That’s not easy to do, no matter how excellent a product is.
A large part of their success comes from their dedication to providing the same level of service to customers in their Rodeo Drive store as they do to people on the phone with heroes at their Vidalia, Georgia call center.
Thanks to their partnership with Gladly, TUMI’s customer service is as trusted as their luggage.