February 19, 2020

Porsche on Radically Personal and their legendary customer experience to match their legendary vehicles

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Porsche has been an iconic brand for decades with the combination of their legendary cars and their passion for Radically Personal Customer Service.

Growing up, a lot of kids in my neighborhood, myself included, had a Porsche 911 poster on the wall. We all dreamed of someday riding in one. 

I visited the Porsche Experience Center in Atlanta and had an insightful, entertaining, and thoughtful conversation with Jeff Newman, who leads Customer Care for Porsche Cars North America. It was also a thrill to drive on their track and experience what a 911 can really do.

Joseph Ansanelli and Jeffrey Newman at the Porsche Experience Center in Atlanta

In this episode of Radically Personal, a podcast from Gladly, Jeff shares the origins of Porsche’s “Excite” customer experience program. It was designed to create a common purpose across the company to deliver a customer experience as legendary as the cars they build. The goal being to ensure “Porsche Passion” among their customers. And the results are the display of J.D. Power awards for Total Ownership Experience.

J.D. Power awards for Total Ownership Experience

Jeff also shares his passion for improv comedy and explains why it could be the best management training you never knew about. And how levity in the face of adversity is a powerful tool.

[Listen to Episode 2 of Radically Personal Here]

Porsche is an iconic brand that is ageless and timeless. Yet it is still reinventing itself today from the release of it’s electric Taycan to the Porsche Excite program.

I know you will enjoy the conversation with Jeff as much as I did. 

Listen and subscribe to Radically Personal on Apple Podcasts, Google Play, Spotify or at radicallypersonal.com. And let us know what you think with a comment below.

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I love sharing stories about great customer service. Follow me on LinkedIn and Twitter for more stories like this one.

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