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Segment – Destination

Twilio Segment is the world’s #1 Customer Data Platform (CDP). Using Segment, companies can collect, unify and route their customer data into any system where it’s needed.

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The powerful integration between Segment and Gladly enables brands to instantly send any customer data from Segment to Gladly in real-time.

Post to the Gladly customer timeline

Send all relevant data from Segment to Gladly to get a more robust view of the customer profile. Add events to the Gladly timeline such as product views, website visits, purchases, loyalty points and any other data available from Segment sources.

Create and update Customer Profiles within Gladly

Configure the Segment integration so that a new customer profile is created within Gladly when Segment identifies a new customer. Similarly, ensure profiles are updated when Segment gathers new data and custom attributes on the customer.

Leverage data to match customers and support heroes

Use data from Segment to match customers with the best-equipped support hero to help based on their unique history, situation, or needs.