How to Define Heroism in Customer Service

Gladly Team

Read Time

3 minute read

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To me, the people who most deserve to be called heroes are everyday folks who do everyday things extraordinarily well.”
— Commander Rorke Denver, “Worth Dying For”

See what it means to be a hero, as defined by the famous Navy SEAL Commander Rorke Denver in his book “Worth Dying For.”
We discuss three simple ideas from what US Navy SEALs consider real heroism. These can serve as a cultural character guide for the type of people that would be excellent at serving customers.

  1. Heroes Put Others First…and pay the personal cost to do so
  2. Heroes Do The Right Things…regardless of who sees or who cares
  3. Heroes Are Humble…because their attention is on others


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